To fully immerse guests in the spirit of Diwali, both in store and online, Harrods is proud to announce an art collaboration for the season with British-Indian artist Natasha Kumar
My Diwali is synonymous with celebration, culture and colour. I was delighted to be invited to collaborate with Harrods on a design that would connect in so many different ways, not only in store but across the digital world and into the rhythm of everyday life.
The store’s biggest-ever Diwali celebration
Harrods, the world’s leading luxury department store, will celebrate Diwali, the Festival of Lights, with a programme of new events, experiences and exclusives across the store:
Creative Collaboration x Natasha Kumar
Her work beautifully weaves together Indian traditional and contemporary imagery and will be displayed throughout the store and on Harrods.com, offering an immersive and unique way to celebrate and share joy with family and friends.
Store Lighting
Harrods is set to illuminate the Knightsbridge skyline for an unforgettable Diwali celebration on the evening of 20th October every hour from 18:00 to 22:00. Harrods’ iconic Brompton Road façade will be immersed in a vibrant light display; waves of bright colours will light up the night, symbolising the triumph of light over darkness
Harrods Diwali Giftbox and Diwali Safron Milk Cake
Diwali Giftbox: A luxurious assortment featuring an aromatic Harrods No. 52 Masala Chai Tea, Harrods Core Date & Pecan, and Harrods Cocoa Dusted Almonds. The box also includes L&L Ceylon Cinnamon, L&L Turmeric Powder, and a Kama Kerala Candle, providing everything needed for a truly festive atmosphere.
Diwali Safron Milk Cake: This delicacy is a tribute to the traditional Indian sweet barfi. The cake offers a beautiful fusion of flavours, combining a saffron-soaked Victoria sponge with a cardamom Chantilly cream topping and Dulcey pearls
Events
A Beauty Masterclass with Kama Ayurveda. This special event will offer expert tips and guidance on achieving a radiant festive look incorporating traditional Indian inspired beauty and wellness concepts.
Meet The Author of Bibi The Cookbook: Chef Chet Sharma. Harrods is hosting a curated Meet the Author conversation with Michelin-starred Chef Chet Sharma, hosted by renowned Pastry Chef Ravneet Gill. Chef Sharma will share his expertise and sign copies of his new book, offering guests inspiring ideas to elevate celebrations.
Reshma Patel from the Harrods Wellness Clinic presents A DIWALI WELLNESS JOURNEY – “Light up your health”. Reconnect with heritage, embrace new wellness practices, and leave glowing with inspiration this Diwali.
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This is a joyous occasion; Reconnect and embrace your friends and family, enjoy the fireworks and immerse yourself in this shared cultural experience.
About the design
My design connects celebration, culture and colour. It combines ancient Indian aesthetic and identity through figurative representation and abstract sensibility. It is both traditional and contemporary.
The overall design is unique but typical of my style, a layering of different techniques in combination: drawing, etching, and screenprint, incorporating references to Mughal architectural motifs such as the Chhatri.
The colours are those of Harrods; traditional deep green and brilliant gold, laid alongside a modern green, explosive yellow and bright pink.
The infinite geometric design is a signature motif. The Jali screen is not just a visual design connection but like a net extends beyond, around the world, bringing us together.
The fireworks reference an ancient Persian floral design. The flowers reworked in the etching studio, are contemporary, arranged as firework motifs exploding liberally, with bold colour and bright light.
